Amazon is reportedly developing smart augmented reality (AR) glasses for its delivery drivers, aimed at improving delivery efficiency. The glasses, code-named “Amelia,” are based on Amazon’s previous Echo Frames and are designed to shave “seconds” off each delivery.
The glasses are expected to feature an embedded display for turn-by-turn navigation, helping drivers find addresses and navigate through complex buildings. This would eliminate the need for handheld GPS devices, potentially allowing drivers to carry more packages at once.
The glasses could also provide location-based guidance within buildings, a common challenge for delivery drivers who often get lost in large or complicated complexes. However, while this could offer tangible benefits, such as reducing time spent searching for elevators or building entrances, the project is still in development and may face hurdles.
Amazon is reportedly struggling with issues like integrating a battery that lasts an entire 8-hour shift and designing the glasses to be comfortable for extended use without causing fatigue. Additionally, gathering the required building and neighborhood data to ensure the system works smoothly is a significant challenge.
Amazon Echo Frames
Though Amazon has not confirmed the project, a spokesperson stated that the company is continuously innovating to improve the delivery experience but declined to comment on future products. It is also worth noting that Amazon’s Echo Frames have been a commercial disappointment, with only 10,000 units sold since the release of the third generation.
The AR glasses project may not move forward if it fails to meet expectations or proves too costly to produce. Even if successful, it could take years before the glasses become mandatory for Amazon drivers.
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